詹姆士将在10月发售他的第23代签名鞋，最新广告曝光，詹姆士在影片中没有说话，只做出自戴王冠的动作。
至于旁白则写：「他曾被称作『天选之子』，肩负著所有期待的重压，却从未被击垮。我们都是见证者。每一个对手都被他击败，每一位偶像都被他超越。他夺下王冠，并将其牢牢守护——见证这份伟大吧，他就是永恒之王。」
对于这支广告，ESPN知名记者西蒙斯（Bill Simmons）直言：「这次是真的让人觉得有够糟糕。」也有网友表示，「他怎么好意思说每个偶像都被他超越？」
Nike put out a new LeBron James commercial explaining why he’s nicknamed “King James” 👑
— Courtside Buzz (@CourtsideBuzzX) September 1, 2025
“He carried the weight of every expectation on his shoulders. But he never broke. We were all witnesses. Every rival was defeated. Every idol was destroyed. He took the crown and kept it.”… pic.twitter.com/Twe2nVhkwq
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