A university in Ireland is now offering a Bachelor of Arts in Content Creation and Social Media. The university initially created a summer program on the topic, but the number of students wanting to sign up was far more than they expected. Two years later, a complete four-year program was created. The course covers topics such as digital marketing, creative writing, and video and audio editing. Students will learn how to engage and maintain an audience, work with businesses, and make profits. Graduates of this program will be equipped to work as self-employed influencers or create content for companies and organizations. This degree was created in response to the evolving media field, where digital content and social media play key roles in modern marketing strategies.

  爱尔兰一所大学现在开设内容创作和社群媒体文学士学程。该大学最初创建了一个以该主题为主的暑期课程,但想要报名的学生人数远远超出他们的预期。两年后,一套完整的四年课程诞生了。该课程涵盖数位行销、创意写作以及影片和音档剪辑等主题。学生们将学习如何吸引和维系观众、与企业合作并获取利润。该课程的毕业生将有能力成为自由业网红或为公司和组织创作内容。该学位是为了因应不断发展的媒体领域而设立的,在此领域中数位内容和社群媒体在现代行销策略中发挥关键作用。


生活必备字词:

engage vt. 吸引住;使感兴趣

profit n. 利润

in response to...  因应……


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本文节录自《常春藤生活英语》杂志,完整内容请见六月号。

 


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