In 1999, two brothers in the United Kingdom created a brand that would change the plush toy market around the world. Thomas and William Gatacre of London had a dream to bring creativity and innovation to the world of play. When they founded Jellycat, they set out to improve both the charm and quality of the toy industry. The brand’s eventual global popularity shows just how successful their mission was. The name “Jellycat” came from Thomas’s son. He loved both jelly and cats and thought it would be fun to combine them. The brand’s logo features a cat wearing an orange jelly hat. This image perfectly shows the creative nature of these soft toys.

  1999 年,一对兄弟在英国创立了一个品牌,改变了全球的绒毛玩具市场。托马斯.加塔克和威廉.加塔克梦想著将创意与创新带入游戏的世界。他们创办 Jellycat 时,立志要提升玩具产业的魅力与品质。该品牌最终在全球的受欢迎程度证明了他们的使命是多么成功。「Jellycat」这个名字来自托马斯的儿子。他既喜欢果冻(jelly),又喜欢猫(cat),觉得把两者结合会很有趣。该品牌的商标是一只戴著橘色果冻帽子的猫。这个图像完美展现了这些绒毛玩具的创意本质。


生活必备字词:

charm n. 魅力,吸引力

mission n. 使命,天职

creative a. 有创意的


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本文节录自《常春藤生活英语》杂志,完整内容请见十二月号。

 


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